Packaging design for  LE PREMIER PARFUM, the fragrance by Coolife that is launched at the exhibition ATTACHE.  

Collaborative advertising, fine art, fashion and  still life photographers Carole Beaupre and Pauline Rochas of Coolife Studio explore eroticism and the power of sexual tranference in their new exhibition ATTACHe. To celebrate the event,  Beaupre and Rochas have commissioned perfumer Patricia Choux to create a new fragrance to accompany the exhibition. LE PREMIER PARFUM, neither conventionally feminine nor masculine, is a provocative scent  that embodies an androgynous sexuality in keeping with the exhibition's theme. 

Designed while working at Marc Atlan Design, Inc.
Packaging design authorized by Marc Atlan Design, Inc.
Copyright © Coolife